Don’t Miss Out 4.5 Billion Monthly Users

With so much uncertainty surrounding TikTok’s future in the U.S., there’s no reason to slow down your short form content marketing.

In a time before TikTok, artists used YouTube and Instagram to grow their audiences and earn their music major exposure. Justin Beiber, The Weeknd, Mimi Webb, Calvin Harris, Megan The Stallion, and countless others leveraged YouTube and Instagram to build massive audiences.

Promoting your best content via YouTube Shorts and Instagram Reels is key for creators and businesses to diversify their short-form video strategy. These platforms offer large audiences, potential monetization, and seamless integration with existing social networks, and the team here at Rise can help you expand your reach on YouTube and Instagram.

There are various proven approaches to increasing your chances of success, and with Rise, you can run ads on both platforms, and have a chance to reach the nearly 5 Billion monthly users on YouTube and Instagram.

Boost Your Reach with YouTube Shorts & Instagram Reels

Why YouTube Shorts & Reels Matter:

• Diversify Your Strategy: Mitigate risks associated with TikTok’s evolving landscape.
• Tap into Massive Audiences: Leverage the reach of YouTube and Instagram.
• Monetization Opportunities: Explore ad revenue, brand deals, and creator funds.
• Seamless Cross-Promotion: Easily share content across platforms.
• Platform Agnostic: Don’t be reliant on one single platform that could go away over night, or see dramatic changes to its algorithm.

YouTube Shorts:

• What’s working: artists are seeing success by utilizing the platform to share short snippets of their music, behind-the-scenes glimpses, lyric videos, and engaging visuals, which helps them reach a wider audience, gain new fans, and drive traffic back to their longer-form content, all while leveraging the high viewership and engagement rates of the Shorts feature; essentially, it’s a great way to promote their music in a quick, visually appealing way that aligns with current trends on social media.
• Grow Your Audience: Reach new subscribers and expand your reach. There are 2.5 billion monthly users on You-Tube.
• Creative Showcase: Share short performances, behind-the-scenes, and creative experiments.
• Optimize for Discovery: Use relevant keywords and engage with comments.

Instagram Reels:

• Expand Your Reach: Share Reels to your Stories for instant visibility. There are 2 billion monthly users on Instagram alone.
• Engage with Your Followers: Utilize trending audio and interactive elements.
• High-Quality Production: Invest in good lighting and sound.

Unique Features:

• YouTube Shorts excel in longer educational content (up to 3 minutes), while you can seamlessly share your Instagram Reels in your Stories for enhanced engagement.

Key Considerations:

• Platform Differences: Tailor content to each platform’s unique audience and features. It may sound obvious, but remove the TikTok watermark before sharing on Instagram.
  
  • What works well on one platform, may not work the best on another.
• Optimize for Discovery: Use relevant hashtags and participate in trending challenges.
• Maintain Consistency: Regularly post high-quality short-form content.
• Play The Field: As my mom would say, there’s plenty of fish in the sea. So don’t forget to go fishing in a few different ponds!

TLDR: Don’t put all your eggs in the TikTok basket. Diversify your short-form video strategy by focusing on YouTube Shorts and Instagram Reels. These platforms offer massive audiences, monetization opportunities, and seamless cross-promotion. Leverage them to grow your audience, showcase your creativity, and build a sustainable presence in the evolving short-form video landscape.