John Wooden, one of the winningest coaches in basketball history liked to say that “failing to prepare is preparing to fail.” With that sentiment in mind, we’ve put together this list of all assets needed to set up your next Rise campaign by platform and goal type. 

In most cases, you’re able to provide additional information beyond what’s listed below. But this list represents all required assets and metadata to get your campaign launched.

Important note: creating a Rise campaign is a two-step process. First, you select your platform, optimization and budget. Then, after payment has been submitted, you can enter all the additional campaign details required to run a successful campaign. 

Permissions needed for each campaign type are outlined on this page: rise.la/create/connect

Spotify

• Exposure 

• • Artist Name & Link
  • Song Name & Link (or Upcoming Release Date if scheduling)
  • MP3 of Full Song or 15-30 second clip of song
  • Genre
  • Similar Creators (can be names, doesn’t need to be links)

• Conversion

• • Release Type (Pre-Save or Existing Release)
  • Upcoming Release Date & Song Name (if Pre-Save)
  • Preview Song Name & Link (if Pre-Save)
  • Existing Song Name & Link (if Existing Release)
  • Genre
  • Similar Creators (can be names, doesn’t need to be links)

• Active Listener

• • Instagram Reel link
  • Spotify Song Link (or other cta link)
  • Genre
  • Similar Creators (can be names, doesn’t need to be links)
  • Grant Rise Basic Meta Permissions (Dark ads are possible if not)

• Playlist Growth

• • Spotify Playlist Name & Link
  • Instagram Profile Link
  • Link to Video Assets Folder (Instagram Reel Link can be used, or we can make a video)
  • Genre
  • Grant Rise Basic Meta Permissions (Dark ads are possible if not)

Instagram

• Profile Visits
• • Instagram Profile Link
  • Instagram Reel Link
  • Genre
  • Similar Instagram Creators (can be names, doesn’t need to be links)
  • Grant Rise Basic Meta Permissions
• Engagement

   

  • Instagram Profile Link
  • Instagram Reel link
  • Spotify Song Link (or other CTA link) (Optional)
  • Genre
  • Similar Creators (can be names, doesn’t need to be links)
  • Grant Rise Basic Meta Permissions

  TikTok

• Followers or Engagement

• • Profile Link
  • Post Link
  • Genre
  • Similar Creators
  • Targeting: Big 5 or global

YouTube

• In-Stream or Discovery

• • YouTube Channel Link
  • Existing Video link & name (not private or premiere)
  • Genre
  • Similar YouTube Channels (can be names, doesn’t need to be links)
  • Targeting: Big 5 or global

Now you’re ready to head over to http://rise.la/create prepared to set up your next Rise campaigns, and earn tangible, authentic results.