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Active Listener Campaigns

Rise’s Active Listener Campaigns convert social media traffic into high-intent listeners on Spotify using a creator’s own content.

  • Features & Details
  • How It Works
  • FAQ
  • Create Campaign

Features & Details

Create Active Listener Campaign

100% Real Traffic

Rise doesn’t utilize or associate with any software or practices that inflate engagement, fake activity, use click farms, or any other disingenuous methods. We won’t be giving away any iPhones or cash to get you visitors.

All campaigns utilize premium digital Ads delivered from your account in tandem with ads from Rise.

How do they fit into Rise’s other Spotify Campaigns?

We recommend running Active Listener Campaigns in tandem with Spotify Exposure & Conversion Campaigns. Exposure campaigns of $750+ enroll you in automatic 3rd-party playlist pitching to our vetted partners.

Active Listener campaigns can be effective as standalone campaigns when run as a subscription for a higher dollar amount (review above case study for our spend/results).

  • Build A Loyal Audience

    Rise’s Active Listener Campaigns convert social media traffic into high-intent listeners on Spotify using a creator’s own content. Connecting you to listeners who stream your music 2x more, add your music to their personal playlists, save, follow, and ultimately impact the algorithm all while using your own branded content. The content you use will also see an increase in engagements. High intent behaviors like the ones listed above increase your chances of algorithmic play on Radio, Release Radar, and even Discover Weekly. Active listeners also support artists beyond streaming. They’ll show up to your live shows, buy merch, and act as your street team by sharing your music with friends.

  • What is an active listener?

    Spotify defines Active Listeners as: "Those who intentionally stream an artist's music within the last 28 days from active sources.” Active sources include: artist profile, album or release pages, the listener's own playlists, library, or queue.

  • Why do they matter?

    Active Listeners are small but mighty. An active audience can be a small fraction of your total audience, but make up the majority of streams. They’re also more likely to follow your socials, buy merch, and see your live show! FACT: Active Listeners make up only 33% of total audiences, but account for 60% of streams and 80% of merch sales on Spotify. This means Active Listeners stream 2x more than passive audiences.

  • High-Intent Actions

    Active Listeners contribute to important metrics like multiple streams per listener, song saves, adds to personal playlists, and follows, which give positive signals to Spotify’s Algorithm.

  • Long-Term Benefits

    Active Listeners from a catalog often return to that music via their own playlists. This behavior can lead to increased play on Radio, Autoplay, and Discover Weekly.

Best Practices

Content

There’s a lot of content out there - but only a small percentage of it converts viewers on social media into listeners at a high rate. We’ve compiled a few examples of Reels to guide your asset creation / submission for Active Listener campaigns.

Remember, the goal is to grab a new listener’s attention within 5 seconds (or less!) of seeing the Reel!

Generally speaking - videos where the artist is on camera lip synching to a track with lyrics along the bottom perform best. Even better if they have an attractive or unique background (nature / club).

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Example Reels

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Example Reels

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Budget / Strategy

How can I be sure I’m maximizing my results? Active Listener campaigns are a powerful way to drive long-term fan engagement, and send positive signals to the algorithm, but there are a few ways you can make them even more powerful.

Pairing an Exposure campaign with your Active Listener campaign is like adding a force multiplier. The Exposure campaign will drive large amounts of traffic toward the track you’re promoting, which adds even more “fuel to the fire” for algorithmic consideration. 

When run as a subscription, Active Listener campaigns continually drive new listeners for a minimum of 3 months. This is a great way to passively grow the Active Listener segment without having to constantly monitor your campaign.

Pro Tip: The Rise team recommends splitting your budget evenly between Active Listener and Exposure campaigns for best results.

Check out our case studies above for specific budget / spend results.

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Targeting

Rise offers both Big 5 and Global targeting for our Active Listener campaigns. Big 5 targeting allows users to pay a higher cost per result if they prefer to focus on the US, CA, AU, NZ, and GB. Global targeting offers a wider reach at a lower cost-per-result. If you’re focused on maximizing results, choose Global targeting. If your goal is to build up a fanbase in the markets listed above, roll with Big 5.

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Understanding Results

The guaranteed result we offer for Active Listener campaigns is Engagements on the asset you submit. We can also quantify clicks from the post over to the song on Spotify, which you can view in your Rise dashboard.

To view Active Listener growth from Spotify for Artists - go to Audience, Overview, then select "Source of Streams" to drill down into the metrics more. With this campaign, it's quality over quantity, and you should see the impact more directly when digging in at this level!

Another corollary benefit of Active Listener campaigns is that the Instagram Reel you’re promoting will receive engagements including likes, comments, and shares. If a viewer becomes one of your Active Listeners, it’s likely they’ll also become an IG follower!

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How It Works

Create Your Campaign

Rise will use one of your Instagram Reel posts as an ad creative, which will increase engagements on your reel while also driving a hyper-targeted active listener to your song on Spotify. 

Your IG Reel will be shown to new listeners with a “Listen Now” button and a custom link to your music on Spotify, which helps us optimize the ads for Active Listener growth.

From our campaign creator, Select “Artist” then “Spotify Campaign” and we’ll guide you through the rest.

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What content performs best?

Our favorite content right now: short vertical videos with lyrics on screen, and an intro hook with text. The first 3 seconds matter most!

Animating the text so it pops up as the words are sung can be a nice touch!

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Pricing & Guarantees

Active Listener Campaigns start at $500, and can be set up to target a Big 5 (US, CA, AU, NZ, GB) or Global Audience. To see pricing and estimated results, go to our Create page: rise.la/create

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Our Recommendations

Consistency is Key. To maintain steady growth of your active audience, we recommend setting up a monthly subscription campaign. Subscriptions of $1K+/mo qualify for priority customer support through our Rise+ program.

*For best results and specific campaign splits, review the case studies above.

We recommend running Active Listener Campaigns in tandem with Spotify Exposure & Conversion Campaigns. Exposure campaigns of $750+ enroll you in automatic 3rd-party playlist pitching to our vetted partners.

Active Listener campaigns can be effective as standalone campaigns when run as a subscription for a higher dollar amount (review above case study for our spend/results).

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Rise Does The Rest

Sit back and watch your audience grow. You'll receive email updates letting you know the status of your campaign, or you can check in your Dashboard anytime.

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Not ready to start a campaign?

Drop in your email address and we’ll keep you posted with discounts and product updates –

FAQ

How long is a campaign?

When you create your campaign, an estimated timeframe will be displayed. The number of days will change automatically based on your campaign type and budget.

What's included in the cost?

Everything. Your budget is fully inclusive to obtain the results advertised. There will be no hidden fees, percentages of ad-spend, or other old school costs to worry about.

What are Engagements?

Engagements are video views, likes, comments, shares, profile visits, or other valuable interactions from people who discover your content.

Do you guarantee a specific number of Followers?

Rise does not guarantee specific follower numbers, and any company or person who does are violating the terms of service. We strongly discourage participating in that type of activity, as it could jeopardize your account and inevitably add bot followers to your account.

Engagement campaigns guarantee a specific number of Impressions and Engagements.

What is the ad targeting and can I change it?

Campaigns are advertised to the markets with the highest engagement. What that means is advertising where data tells us people are most likely to listen and take high value actions like Likes, Comments, Shares, and Follows. This is based on the data we have available at scale. This changes frequently according to new data and trends.

What content will be used for the ads?

All creative for Engagement campaigns must be posted to your feed prior to creating the campaign on Rise. You’ll input the link to your promoted post when you setup your campaign.

How do I know the results are from Rise?

Rise campaigns are tracked with internal analytics tools to ensure you are getting the results from your campaign. Even if you have other paid or organic growth simultaneously, your results will be tracked separately with Rise.

Will you login to my account?

No, we will never ask for your passwords or directly access your accounts. You will provide secure advertiser access via Facebook Business Manager.

What is the refund policy?

Refunds are accepted prior to the campaign going live. After that, the funds are committed to the campaign for the duration and cannot be refunded.

Create a Campaign

Create your Comedy campaign now and start seeing the growth immediately! Enter any budget and our campaign creator will show your guaranteed results before you start your campaign. It takes just a few minutes to create a campaign.

Preview Your Results