Spotify Active Listener Campaigns are here, and artists are already seeing fantastic results.
One early adopter saw their campaign result in 50,000 authentic streams over the course of their campaign. Below we show in detail this case study, including budget, and a step-by-step outline of how it works.
CASE STUDY 1:
This artist’s debut song hits algorithmic playlists in first week.
- Budget: $500 Active Listener Campaign — two week runtime.
- $250 Spotify Exposure Subscription ($225/month with subscription discount) — includes playlist pitching to ~200 verified playlist partners.
The Strategy
- The track was submitted from a new artist profile and released on a Saturday, giving us six days to cross the thresholds for Discover Weekly and Release Radar.
- Targeted metrics: streams and stream/listener ratio.
- We see an average of 1.4+ streams/listener when a track gains algorithmic traction.
- Songs placed on Discover Weekly or Release Radar generally have a few thousand streams within the first few weeks.
- The song triggered Release Radar in the first week and Discover Weekly in the second week.
Three months into this campaign the artists had over 1,800 Active Listeners, who are contributing more than 18,000 streams per month.
PRICING & GUARANTEES
Active Listener Campaigns start at $500 (USD) and can be set up to target either Big 5 (U.S., CA, AU, NZ & GB) or a Global Audience.
Minimum Guarantees:
- Global Targeting — 10,000 to 50,000 Engagements
- Big 5 Targeting — 5,000 to 25,000 Engagements
Recommendations:
As a standalone campaign, Active Listeners have moved the needle for us at a spend of $1,000 per month+ ($850/month after the subscription discount).
Consistency is Key: