Are you running, or have recently run a Spotify Conversion Campaign with Rise, and want to better understand the results and how it’s positively impacting your music on Spotify?
We also encourage you to read our detailed explainer of how Rise Conversion campaigns work: https://rise.la/guides/spotify-conversion-campaigns/
But let’s start with what a Spotify Conversion campaign delivers:
- Get your music discovered and heard by brand new listeners
- Increase real Spotify followers
- Get those followers to save or pre-save a song
- Double opt-in to pre-save all future releases*
- Free submission to our Tout Playlist curators for potential bonus placement
*You must create a new Rise Conversion campaign for each subsequent release to unlock your pre-save bank.
A Rise Conversion campaign is a great way to attain all of these harder to achieve goals, and create a positive algorithmic impact for your music.
What’s happening during my Conversion Campaign?
The first step is introducing your music to people who are most likely to engage with it. We do this through our subsidiary company, and our music discovery app, Tout.
On Tout, listeners are served a clip of your preview track, and decide if they like it or not. If they do like your song, we ask them to follow you. When they agree to follow we also ask them to give Tout/Rise permission to take actions on their behalf in the future.
Once they agree to follow you, we can earn two more actions — they simultaneously save your preview track, and opt-in to pre-save future releases promoted with a Rise Conversion campaign.
Additionally, your preview track has likely been added to our Tout Playlist Network.
Reading your results in your Dashboard
Total Rise Fans: This is the number of followers you’ve gained all-time via Rise Conversion campaigns. If you’ve run multiple campaigns for the same artist profile you will be able to see how many followers you’ve converted since you started using Rise.
Total Pre-Saves Executed: Whether you’ve run previous campaigns, or if this is your first ever Rise Conversion campaign, you’ll be able to track how many pre-saves have been executed all-time. Note: if you haven’t run a campaign before, and your release date is still in the future, then this number will read as 0 until your new song has been released, and Rise has been able to execute any pre-saves you’ve earned.
Artists Profile Link: This is the Spotify artist profile link for the existing campaign. For managers, agencies and labels, you can reference this link to ensure you set up the campaign for the correct artist.
New Spotify Followers: This is the number of new Spotify followers you’ve gained from your current campaign. This number updates every 24 hours, in real time. Meanwhile Spotify For Artists is 24-hours behind real time, so there may be a delay in seeing these results reflected in your Spotify For Artists analytics.
New Spotify Saves: This is the number of song saves you’ve gained from your current campaign. This number updates every 24 hours, in real time. Meanwhile Spotify For Artists is 24-hours behind real time, so there may be a delay in seeing these results reflected in your Spotify For Artists analytics.
Start Spotify Followers: Rise connected directly with Spotify’s API, so we record your current follower count from the moment before your Conversion campaign goes live. This ensures we reach our goals in terms of new followers.
Spotify Playlist Ads: This field tracks the Tout Playlists our curators added your music to. In some cases your song may fit multiple playlists, and in some rare instances, your music may not be a good fit. This is a bonus we try to provide artists so they can earn some additional exposure and see some authentic streams from a first-party owned and operated playlist.
Artists Playlist Link: You can copy and paste this link into your browser and see the playlist, or playlists, your music has been added to.
The following fields outline your campaign set up and budget expectations.
Optimize for: For Spotify campaigns you’ll see either Conversion or Exposure.
Playlist Submission: This is the playlist you asked to be considered for. Keep in mind our playlists are curated more by mood and vibe, rather than by specific genres. We understand many artists and songs don’t fit neatly into a specific genre.
Release Type: Here you can see if you set up your campaign to promote an existing song, or if you set it up in advance of your release to build pre-saves.
Estimated Days: This is an estimate of how long Rise expects your campaign to run for. Rise doesn’t offer a hard end date, as campaigns run until goals are reached. Some campaigns take longer than the estimated time to deliver in full, while others might deliver more quickly.
Estimated Followers: This is the minimum number of new Spotify Followers (and song saves) you will earn by the end of your Rise Conversion campaign.
Song Link: This link is the feature track being promoted with this Rise Conversion campaign.
Looking at corollary benefits of your Conversion campaign
Remember: the main benefits of your Conversion campaign are:
- New Spotify Followers
- New Song Saves
- Opt-ins for future pre-saves
To see how many song saves you’ve earned, as well as other corollary analytics, just log into your Spotify For Artists account. From the MUSIC tab in your Spotify For Artists profile, click over to RELEASES, and you can see the song saves your Rise Conversion campaign has delivered. You have four filtering options, and depending on the duration of your campaign, you may want to toggle between different time frames: 7 Days, 28 Days, 12 Months, or All-Time. Note: when you filter for All-Time you won’t be able to see the total number of saves, but you can see the historical streams of your releases.
Next, you can track your follower growth, AKA Rise Fans, by clicking on AUDIENCE:
From the Audience tab you can again filter for your preferred time frame, and look at the follower chart to see how your Spotify followers have increased over the course of your Rise campaign. You can also filter to see how it compares to other marketing campaigns, or your organic growth.
From the Audience tab you can again filter for your preferred time frame, and look at the follower chart to see how your Spotify followers have increased over the course of your Rise campaign. You can also filter to see how it compares to other marketing campaigns, or your organic growth.
In addition to seeing the direct increase in your Spotify Followers and song saves from your Rise Fans, you can also check to see any additional bonus streams you received via our Tout Playlist Network.
From your Spotify For Artists home page, click on MUSIC:
Then, click on PLAYLISTS. Starting at the top of the page, you’ll see Spotify’s ALGORITHMIC playlists. Here you can track and sort your algorithmic performance. It’s very common for artists to see an increase in their algorithmic traction as a result of consistent use of Rise Conversion and Exposure campaigns. Again, this data can be sorted by the same time frames as above: last 28 days, Last 7 Days, the Last 12 Months, or you can select a Custom range.
While Rise can’t guarantee algorithmic success, running Spotify Conversion and Exposure campaigns in tandem increases your chances of landing on Release Radar, Discover Weekly, etc..
Next, if you continue to scroll down, you will see EDITORIAL Playlists (if applicable), and then LISTENER Playlists. Note: Rise does not currently offer a campaign designed to earn editorial placements, but building a robust and authentic audience through a well-rounded marketing strategy is a great first step.
Look for our Tout branded playlists to see what songs were added, and sort by your preferred time frame (Last 7 Days, Last 28 Days, etc.) to see how many bonus streams you earned from Tout. You can expand your filtering option to see beyond the top-5 listener playlists. For many of our artists, our Tout Playlist Network has proven to be their biggest and best source of authentic streams.
Now that you’ve seen the direct results of your Rise Conversion campaign, you can read more about how using your Spotify For Artists analytics you can check out this helpful article from Spotify: https://artists.spotify.com/en/blog/how-to-read-your-spotify-for-artists-data