When independent artist Shadow Animal prepared to release their newest single, ‘Dreams We Build’, they knew they needed more than just a standard release strategy. Their team partnered with Rise to execute a Song Launch Package specifically designed to drive Spotify follows, saves, engagement, and playlist placements.
Shadow Animal selected Rise’s $450 Song Launch Package. This comprehensive campaign combines Rise’s two most popular campaigns — Conversion and Exposure. It runs for an estimated 28 days and is designed to provide guaranteed results to ensure a single gains traction immediately upon release.
Song Launch Package Results:
- 12,170 Engagements
- 3,000+ Streams from Playlist Placements
- 4 Curated Playlist Placements
- Algorithmic Play from Radio, Release Radar, Mixes, & more
- 275 New Follows & Song Saves (124% total audience increase)
The Results: Over-Delivering on Engagement
By concentrating traffic around the release, Rise was able to drive significant streaming activity and engagement that far exceeded the baseline guarantees.
Rise landed 4 curated playlist placements, making up 4 of the top 6 sources of streaming, and totaling over 3,000 streams in the first 3 weeks. By concentrating traffic around this release, Release Radar and Radio were also triggered:
By taking a holistic approach to Spotify promo, Shadow Animals’ team maximized audience reach and engagement around release day, triggering additional algorithmic support & growing their fanbase.
Building a Long-Term Fanbase
The campaign wasn’t just about stream counts; it was about retaining listeners. Throughout the launch, Rise drove 275 new Followers and Song Saves. These are fans who have opted-in to pre-save future releases promoted with a Rise Conversion campaign*, ensuring long-term growth for the artist.
