This past year we’ve been working hard to bridge the gap between your music and active listeners on Spotify. And we think our Active Listener Campaigns will do just that.

We’ve been hard at work fine-tuning our targeting methods to deliver your music to your next biggest fans.

Who are Active Listeners? 

Spotify defines Active Listeners as “Listeners who intentionally stream an artist’s music within the last 28 days from active sources.” 

Active Listeners drive high-intent metrics like multiple streams per listener, song saves, adds to personal playlists, and streams from personal playlists. This behavior can lead to increased algorithmic traction with play on Radio, Autoplay, and Discover Weekly.

Why target them?

This audience is small but mighty – and will stick around long after discovering your music. They become fans you don’t have to re-target.  

Active Listeners make up only 33% of total audiences, but account for 60% of streams and 80% of merch sales on Spotify. They’re also more likely to follow you on other social platforms, purchase physical items, and buy tickets to your live show.

How do we do it?

Rise uses one of your existing Instagram Reel posts as an ad creative, increasing engagements on your reel while also driving hyper-targeted, active-listeners to your song on Spotify.

The IG Reel will be shown to new listeners with a “Listen Now” button and a pixeled link to your music on Spotify so that we can optimize the ads for Active Listener growth.

Case Studies

Read our case studies here – for specific campaign strategy, including an artist who reached Discover Weekly and Release Radar within two weeks of launching an Active Listener Campaign.

Our Recommendations:

Active Listener campaigns can be successful whether they’re run standalone or in tandem with a Spotify Exposure campaign. Here’s some specific splits that have worked in the past, review our Case Studies above for more information and strategy:

Paired

• $500+ Active Listener Single Campaign
• $750+ Spotify Exposure Subscription Campaign (includes pitching to our playlist network)

Standalone

• $1,000/mo Active Listener Subscription Campaign

Ready to get started?

Head to rise.la/create to start your campaign.

Questions? 

Reach out to support@rise.la for more information.