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TikTok Campaigns Explainer


  • Overview
  • How much does it cost?
  • How does it work and where do the fans come from?
  • How do I set up a TikTok campaign?
  • What are the demographics of the potential fans?
  • What makes Rise different from other platforms and marketing companies?
  • How do I track campaign results?
  • What if I have questions about my campaign?


TikTok followers are crucial for your digital presence. Unlike Instagram, TikTok’s algorithm favors creative, engaging content, making it vital to attract authentic followers who genuinely enjoy your posts. Rise’s TikTok Follower Campaigns focus on real, engaging followers, not just numbers. These campaigns align with TikTok’s guidelines, avoiding bots or fake engagement.

Rise TikTok Engagement Campaigns

Rise TikTok Engagement campaigns boost your visibility on TikTok’s unique platform. These campaigns can Increase reach and engagement authentically. Utilize TikTok’s algorithm favorably for content visibility.

Rise TikTok Engagement Campaigns

Rise TikTok Engagement campaigns boost your visibility on TikTok’s unique platform. These campaigns can Increase reach and engagement authentically. Utilize TikTok’s algorithm favorably for content visibility. 

Rise TikTok Follower Campaigns: 

Rise TikTok Followers campaign will increase your followers on TikTok that are most likely to follow you based on data and cutting edge digital marketing strategies. Each campaign is run in compliance with TikTok’s terms and guidelines. All the while Rise provides a transparent reporting system for tracking results.

Both campaigns use targeted strategies to connect with audiences that are likely to engage with, and enjoy your content. With Rise, you will share your content with an audience that is genuinely interested in your content, your TikTok presence, and enhancing your overall digital strategy.

How much does it cost? 

Rise offers flexible pricing for TikTok campaigns, including single and subscription options. Costs vary based on campaign scope and targeted results. But a min. TikTok campaign starts at just $50.

How Does It Work? 

Rise uses targeted advertising and strategic content placement within TikTok to attract real followers. The campaigns are tailored to your specific content and audience preferences, ensuring alignment with your overall TikTok strategy.

How Do I Setup a TikTok Follower Campaign? 

Setting up a campaign is simple and can be done via Rise’s website. The process includes selecting TikTok as your platform, providing campaign details, and setting a budget. Rise guides you through each step.

Just go to, and select TikTok:

Be sure to fill in the contact details, and click GET STARTED….

Next, pick a campaign name. Pro-Tip, we suggest using a naming convention that, if you create multiple campaigns, will allow you to easily decide which campaign you’re referencing from your dashboard.

Select when you want the campaign to start: ASAP (as soon as possible), or on a specific date. The latter is best used when you have a post you plan to share on a future date, or to coordinate with a release or a broader campaign roll out. 

Next you’ll choose if your campaign is a single campaign, or if you want to run a subscription. Keep in mind that subscriptions include built-in discounts, but require a three-month minimum commitment. 

You can read more about Rise Subscriptions here:

Minimum pricing for TikTok subscriptions is higher than any other platform. This is because TikTok’s Ads Manager requires a much higher minimum daily spend than the other major platforms. This may change over time. 

After you choose your frequency (single or subscription), you can your target audience (Global or Big 5), then your objective (Engagements or Followers).

Next you select your budget, and Rise will tell you exactly what results you can expect based on budget, and optimizations. 

After that you’ll submit your payment, and Rise will collect additional information after this step.

Note for corporate customers, or artists who want to keep more detailed accounting records: please input any information you wish to have reflected on your receipts, such as billing address, TAX ID/VAT, or any purchase order.

Once you agree to Rise’s Terms of Service and Privacy Policy you’re set to complete your order.

Now, click the pink button and supply the remaining necessary details we need to deliver a successful campaign.

Just copy and paste your TikTok Profile Link, the link to the post you want to use in the promotion, and list any and all similar creators. 

And now just one last step. You will need to connect your TikTok account to our Ads Manager. This is a required step, but we will not have administrative access or control over your account. This will allow Rise to run ads to your profile from our Ads Manager account.

And that’s it. Your campaign will start typically within 2-3 business days, and in the order it was received.

What makes Rise different from other marketing companies? 

Rise’s focus on authentic growth and engagement, transparent reporting, and compliance with TikTok’s guidelines sets it apart in the digital marketing space.

For more detailed information on how Rise conducts TikTok Follower Campaigns, visit the Rise website.”

What are the demographics of the potential fans?

This is a great question and is asked frequently, and for great reasons! In short, Rise targets viewers primarily following many platforms advice and trends:

  • Rise will use a data-driven approach to target viewers who are most likely to engage and react positively to the content.
  • Based on your genre or vibe. Rise prioritizes targeting to reach like-minded fans of specific creators, artists, genres and other facets.
  • Re-targeting the warmest fans. Our campaigns deliver retargeted ads to viewers who have shown repeated interest in our ads and music recommendations. 
  • Finally, location. Many platforms encourage artists to accumulate a global fanbase in different cities and countries around the world, especially ranked by engagement. For TikTok campaigns Rise offers global targeting or Big-5 (US, UK, CAN, AUS, NZ). Over time, it is likely that more options will roll out.
  • Based on these factors, you could expect to see a wide variety of locations in your analytics from a Rise campaign. Viewers will never be exclusive to any one location and must be real TikTok users.

Some artists ask to target only specific markets, i.e. “I want only people in New York to follow me because that’s where I live and perform.” Beyond the fact that TikTok is not designed to increase your physical footprint in specific markets, obtaining clicks and views from exclusively premium cities is a very expensive endeavor, and would tremendously increase the cost of results – regardless if they are from Rise or any other marketing company.

How to track my results?

Once your campaign is live, you can sit back and watch the results come in, usually within 24 hours of launch. If you haven’t connected your TikTok account or submitted all campaign details, this could delay the campaign getting started. You’ll receive email notification about your campaign status, for example, an email confirmation that we’ve received your campaign, a notice that your campaign has been scheduled for the date you selected it to start, or that your campaign has been completed. You can monitor your campaign from your customer dashboard. This updates every 24 hours with the core metrics for your particular campaign. 

Within 24 hours of your TikTok campaign going live, you will be able to track results and core metrics in your dashboard.

In your dashboard you can see a historical list of every Rise campaign you’ve run, and by clicking VIEW on any particular campaign, you can see that campaign’s individual results. 

Once you click VIEW, you’ll see that corresponding campaign’s results:

We will only ever report metrics and results that are a direct result of your Rise Campaign, that we can transparently guarantee. For example, if you’re running a separate campaign in TikTok Ads Manager, or if you are enjoying good organic reach, we will not report any results from those efforts. This way you can always evaluate your campaign and compare it directly to other marketing strategies you might be using, and compare it with your organic growth too. 

What if I have questions about my campaign?

In a world of shady third-party playlists, fake promoters lurching in your DMs, Rise prides itself on customer service. And just like the people who get to listen to your music or view your latest TikTok post, we are real people who are monitoring, optimizing and managing your campaign. You can submit a support ticket from your dashboard, and someone from our team will reach out to you.

Keep in mind that the platform is heavily automated, and while we do have quality control personnel on staff, there are certain things that we won’t catch. For example, if you made a mistake during your campaign set up by uploading the wrong video, you can solve that quickly with a support ticket, and we will manually update your campaign details.  

We understand that every marketing dollar is precious, and we are grateful to have earned your business and your trust. Keep Rising!

What makes Rise different from other marketing companies?

There is a lot that separates Rise from other companies. First of all, Rise is the only platform to fully guarantee campaign results and also fully automate the campaign delivery from start to finish. 

This means that Rise can be seamlessly and regularly incorporated into your marketing strategy, used in tandem with other tools, or by your marketing team. We’re not looking to replace anyone, but simply be a complimentary resource that can help your team become more efficient and achieve greater results.

Guaranteed results

Every Rise campaign includes guaranteed results based on platform, optimization and budget. We only guarantee results that we can directly control. For example, on a TikTok Engagement campaign, we guarantee a minimum number of people will engage with your post, but we can’t guarantee how they will engage. Some may just view the video repeatedly, others may comment positively and follow your account, we can’t control how real people react and respond to your content! This is why the dashboard includes only tangible results we have control over. 

Built to play the long game

Each of Rise’s campaign types is built on a specific strategy that our strategists have spent countless hours, and our own resources to test and develop, each designed to reach a specific goal. If you’re looking for a quick increase in vanity metrics, fake streams or results that seem too good to be true, Rise is not for you. But if you want real, sustainable and authentic results, and you consistently use Rise as part of a well-rounded strategy, you will increase your chances for success.


Rise helps indie artists, developing acts, brands and any content creators alike clear one of the most difficult roadblocks in the industry — getting real people to engage with your content. This doesn’t mean that every impression or engagement will result directly in a ticket-buying, merch-wearing fan. But even for minimum budget campaigns, we can get people to your profile. This helps you increase your brand awareness as an artist or a creator. And because our data-driven approach targets people who are most likely to engage with your content, these impressions have a better chance of resulting in real and future engagement.

We take the Y out of DIY

Other companies or platforms offer artists a DIY option to promote their music, or run social ads to cold audiences. But that requires you to become a Social Ads expert and offers no easy way to directly track results. With Rise, our team of experts monitor your campaign daily, ensuring maximized success, and delivering guaranteed results, so you can spend your time doing things you enjoy, like making great music!

Backed by real people

Most marketing websites are shady at best, and there’s often no chance of seeing the individual or team behind it. This should always be a huge red flag. Everyone at Rise is credible in the music and entertainment industry, you can check out our about page to see our photos, bios, and more. A lot of us are artists ourselves. 

If you’re new to Rise, and want to speak directly with one of our growth experts, you can schedule a video meeting. Though just about everything you need to know is on the website, sometimes it helps to have a conversation. You can also email us to get answers to your questions. We’d be happy to take a look at your profiles, and recommend campaign types, or budget allocation. 

Will Rise work if I’m running other campaigns? 

The quick answer is, absolutely. Rise sees best results when it’s used consistently by artists, and as a part of a well-rounded marketing strategy. Our results are tracked separately and will not interfere with other platforms or tools you may be using.

Real listeners, Real people. No Bots.

Rise knows the danger in bots, and the value of real listeners and viewers — and the pitfalls of fake and phony results. Rise is built for authentic, realistic growth.  

No expensive creative assets required

Even in a time of AI generated art and ChatGPT, building good creative assets can be taxing and expensive. With Rise, your content is the creative asset. You don’t need to hire designers or editors to create special content for this campaign.

Can I see any case studies?

Rise has published a number of public case studies on our website. You can check those out here!

Who uses Rise?

Rise is a majorly vetted music marketing platform that works with Sony, Warner, Universal, Nettwerk, The Nations, Scooter Braun Projects, Red Bull Music, Empire, The Orchard, Curb, Black Box, AWAL, MTheory, Rock Mafia, Heroine etc. and thousands of independent artists globally.

We’ve also been fortunate enough to receive many public testimonials and endorsements from many loyal artists, labels, distributors, and management companies.

Who is Rise?

Rise was launched in 2020 and ascended rapidly as a trusted marketing platform in the industry.  Our executive team ranges in experience from record label ownership and management, serial entrepreneurs and investors, software developers, growth, social, digital marketing, paid ads and ecommerce experts, to Entertainment and sports executives and marketers, analytics  to musicians and artists just like you who share the same passion for music. 

Rise Mailbag: Your Questions, Our AnswerTikTok Campaigns Explainer