Achieving consistent growth on Spotify and social media requires a strategic, multi-faceted approach. This guide details Rise’s official campaign recommendations for artists serious about building their careers. We’ll cover essential strategies for every goal, including Conversion campaigns to secure pre-saves, Exposure campaigns for playlist pitching, and Social Growth campaigns to expand your fan base on Instagram and TikTok. Learn how to structure your release cycle, leverage high-performing visual assets with our signature Active Listener campaigns, and effectively promote your entire catalog. This is your blueprint for effective, automated music marketing.

  Spotify Campaign Types:

• Conversion – Drive followers/pre-saves.
  
  
• Exposure – Drive impressions and engagements.
  
  
• Active Listener – Drive engaged audiences from Instagram to Spotify, best for releases with a strong visual element / asset.
  
  
• Catalog / Playlist Growth – Grow a branded playlist by driving traffic from Instagram, spread engagement across your catalog using the most popular song to draw attention.
  
  
• Song Launch Package – Combines Exposure and Conversion campaigns for a holistic release plan, combining playlisting, engagements, song saves, and follows.
   
  • Highly recommended for new single releases.

Campaign Strategy: 

• Run Exposure & Conversion campaigns for every release, consistency is rewarded by social and streaming platforms!
  
  
• Modest spends over time > Large single spends. 
  
  
• If there’s a strong visual component (music video, performance video), consider an Active Listener campaign. Depending on quality, that asset will convert new high-intent listeners over to Spotify. This has been the biggest needle-mover for us in terms of landing songs on Discovery Weekly and Release Radar. 

• • Active Listener campaigns perform best when paired with an Exposure campaign of $1000+, which includes pitching to our expanded partner network.

• Song Launch Packages simplify the submission process by combining Exposure & Conversion campaigns.
  
  
• If the artist has a larger catalog (20-30 songs), consider a Playlist Growth campaign. We’ll use a top-performing asset to drive listeners to an artist-branded playlist, which spreads streams out across an artist’s catalog. 

Active Listener Campaign Info & Case Studies:

• Drive highly targeted social media traffic from an IG Reel to Spotify.
  
  
• Feed high-impact behavior to the algorithm.These users come from all over the world, and are more likely to stream your release multiple times, add the song to personal playlists, and purchase merchandise/concert tickets.
  
  
• Campaigns start at $500.
  
  
• Case Studies.

Playlist / Catalog Growth Campaign Info & Case Studies:

• Drive traffic from an Instagram Reel to a branded playlist featuring the artist’s catalog
• Lead the playlist with the top 3-5 performing songs
• Use an Instagram asset that features the top performing song
• When new songs are released, add them to the playlist and immediately benefit
• $500/month, 3-month minimum
• Case Studies

Release Cycles / Campaign Timelines:

For a release cycle with multiple singles leading up to an LP/EP, run Exposure and Conversion campaigns, and set up as subscriptions (minimum 3 months, includes automatic discount). 

You can change the song that’s being promoted as new songs are released from the dashboard. We’ll even re-pitch the new songs to our curators. 

Before a new song is released, change the Conversion campaign release date to the day of the next release. We’ll execute saves from all previous Rise fans on the new release. You can do this via the dashboard, and it should result in a significant bump on release day. 

After the LP/EP is released – shift focus to best-performing songs. There’s generally a 4-week window after a release where we try to drive as many results as possible, with the goal of triggering some algorithmic play. 

You can view estimated run times for all single campaigns from the campaign creator.

Social Growth Campaigns

Guiding Principles:

• To automate the growth of your profile over time, run a follower / profile visit campaign as a Subscription (3-month min). We’ll drive results month-over-month and automate the necessary base-level growth to elevate your profile.
• Any post that performs well organically will likely convert well when promoted. If you have a post that takes off organically, start running ads on it ASAP to drive engagement.
• Targeting: Global or Big 5 Markets (US, CAN, UK, NZ, AUS).
• We target the users in our audience who are the most likely to engage with content, based on past behavior.

  TikTok:

• Followers – Drive traffic to your profile.
• Engagements – Drive traffic to a specific post.

  Instagram:

• Profile Visits – Drive traffic to your profile.
• Engagements – Drive traffic to a specific post.

  YouTube:

• In-stream – Prioritize views over engagements.
• Discovery views – Prioritize engagements, less views than In-Stream.

Misc Offers

• Rise Partner Program – Earn 10% commission on referrals.
• Refer-A-Friend – anytime you refer a friend and they create a Spotify campaign, you’ll both be sent a voucher for a free playlist submission.