Guides

How do Playlist Growth Campaigns Work?  Using an Instagram Reel, Rise will drive targeted and engaged audiences to your playlist on Spotify. By starting out on Instagram, we’re able to hook users with a video that promotes the music and demonstrates the vibe of the playlist. This helps bring in pre-screened users who are more […]

How do Active Listener campaigns work? Using an Instagram Reel, Rise will drive targeted and engaged audiences to your song on Spotify. This campaign is designed to grow the active audience, consisting of the most-engaged users in an audience. These listeners stream songs multiple times, add to their playlists, and share with friends.  By growing

Country Artist Alayna recently ran a Song Launch Campaign, and earned 520 New Spotify Followers, Song Saves, and opt-ins for future pre-saves. The campaign earned 2,116 Engagements, as she was placed on nine curated playlists, and Landed on Radio, Discover Weekly, Mixes, Smart Shuffle, Release Radar. If you’re looking for a one-size fits most Spotify Campaign, our

Spotify is best known as the world’s biggest streaming service, a place to discover new artists, curate playlists and keep the party going. With the launch of its new direct message (DM) feature, Spotify is aiming to evolve from a streaming platform into a social community, potentially creating a more interconnected and engaging experience for

Image courtesy Spotify for Artists. Spotify recently shared an article on Super Listeners, confirming what our years of running authentic marketing campaigns has taught us: sustainable success isn’t just about streams, it’s about building a loyal, engaged audience. These “super listeners” make up a small part of your audience (sometimes just 2%) but drive a

Rise is incredibly excited and proud to share that Henry Cutting, our Head of Business Development, was named one of A2IM (American Association of Independent Music)’z Rising 20 in 2025. As part of A2IM’s 20th anniversary, they launched their inaugural Rising 20: Indie Music Leaders list as a way to recognizing emerging industry talent making

Consistency is key – whether you’re marketing music or any other product – active promotion is the unlock to long term success.  Why do Subscriptions work? The most successful artists market their music (and catalog) even off-release cycles. By attracting new listeners and fans consistently over time, the impact will be magnitudes greater on release

Achieving consistent growth on Spotify and social media requires a strategic, multi-faceted approach. This guide details Rise’s official campaign recommendations for artists serious about building their careers. We’ll cover essential strategies for every goal, including Conversion campaigns to secure pre-saves, Exposure campaigns for playlist pitching, and Social Growth campaigns to expand your fan base on Instagram. Learn

John Wooden, one of the winningest coaches in basketball history liked to say that “failing to prepare is preparing to fail.” With that sentiment in mind, we’ve put together this list of all assets needed to set up your next Rise campaign by platform and goal type.  In most cases, you’re able to provide additional